Archive of: Business

Selling Simplicity

The problem we have with marketing Perch is that at the core of Perch is simplicity. In this post I write about why that is important, but why it presents us with a constant marketing challenge.

Using tweets as social proof

Some thoughts on ways I use Tweets as “social proof” that people find our product, and presentations that I do, valuable.

Support the independents

I sometimes wonder if all of these “free” products and services people get to use has skewed all of our understanding of how the product/customer relationship works when applied to businesses that do not have funding.

Apple and the 3 week video card swap

The lengthy tale about what happened when I took my iMac into an Apple Store so they could swap my video card under a replacement program.

How to become good at estimating time

In this post I’ll explain how I have learned to become better at estimating the time things will take me, and how I stay on track.

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