Archive of: bootstrapping

No Exit Plan

How do we reconcile the things we enjoy doing with the things we need to do for growth to happen? How do we stop ourselves becoming the sort of business that we never wanted to run?

Support the independents

I sometimes wonder if all of these “free” products and services people get to use has skewed all of our understanding of how the product/customer relationship works when applied to businesses that do not have funding.

Mailing lists for bootstrappers

A short list of my favourite email newsletters for bootstrappers and micro-entrepreneurs – everything from devops to marketing.

What Happens If You Succeed?

We think and talk a lot about failure, but very rarely do we discuss what happens if our ideas really take off. Are we building a business that we want to be a success?

Don't Benchmark Your Success Against Outliers

In reality building a profitable product business takes a long time. It might be a few years before your business reaches a point where you can say no to client work, or quit your job.

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