Archive of: business

Selling Simplicity

The problem we have with marketing Perch is that at the core of Perch is simplicity. In this post I write about why that is important, but why it presents us with a constant marketing challenge.

Support the independents

I sometimes wonder if all of these “free” products and services people get to use has skewed all of our understanding of how the product/customer relationship works when applied to businesses that do not have funding.

Mailing lists for bootstrappers

A short list of my favourite email newsletters for bootstrappers and micro-entrepreneurs – everything from devops to marketing.

What Happens If You Succeed?

We think and talk a lot about failure, but very rarely do we discuss what happens if our ideas really take off. Are we building a business that we want to be a success?

Don't Benchmark Your Success Against Outliers

In reality building a profitable product business takes a long time. It might be a few years before your business reaches a point where you can say no to client work, or quit your job.

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